Amrendra Kumar, Chairman of Aurohill Group in Ras Al Khaimah
Chairman at Aurohill Group
Amrendra Kumar is the visionary Founder & CEO of AUROHILL, Woodlands Tubular, and Core Steel, firms known for their leadership in industrial engineering and structural solutions. Amrendra Kumar is also the Co-Founder of SAHAS Jewellery, a trailblasing sustainable-luxury brand that blends artisanal craftsmanship with cutting-edge technology. In his career, Amrendra has built a reputation for bridging traditional industries with innovation-driven strategies, driving sustainable growth and operational excellence. Pioneering Blockchain Innovation in Luxury At SAHAS Jewellery, Amrendra is spearheading one of the UAE’s pioneering initiatives in blockchain integration within the fine jewellery space. In collaboration with the Swiss blockchain company Provenance Proof, SAHAS has become one of the first within the UAE to bring technology backed transparency to the luxury business segment. Under Amrendra’s leadership, SAHAS has also become one of the first jewelry platforms in the world to issue a digital twin NFT for every physical jewelry piece sold. Together, these innovations enhance transparency, authenticity, and long term value for customers, setting a new benchmark in the global luxury industry. This venture underscores his passion for combining elegance, transparency, and innovation, reshaping consumer confidence in luxury with digital assurance.
This profile is part of the WHO is WHO in RAK directory — a collection of long-form conversations with business leaders and entrepreneurs across Ras Al Khaimah, UAE. The platform publishes verified profiles across real estate, finance, wellness, hospitality, and community sectors to help professionals connect and learn from the people shaping the emirate's economy.
